Because we manufacture ourselves, import ourselves, stock the product right here in Pennsylvania and Sell Direct - We can offer you a very high-quality product at a real bargain price. WE CUT OUT THE MIDDLEMAN! That way we can offer you a plate that will cost just like a lower quality brand plate but be much higher quality. Plus we have lots of nice newer designs, shapes, and again everything, porcelain, flatware, glassware. Once people see our products they all like it. If you look at our site please disregard the price as they are retail only and we would work with you on wholesale price model.